Privacy Policy

Last updated: April 19, 2026

1. Introduction

Welcome to FavorList ("we", "us", or "our"). FavorList is a Pop Culture & New Generation Lifestyle media platform operated by Unite Platforms. We are committed to protecting your personal information and your right to privacy.

This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your personal data when you visit favorlist.com and any associated subdomains (collectively, the "Service").

By using the Service, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of the Service.

2. Information We Collect

2.1 Information You Provide

When you create an editor account or contact us, we may collect:

Name and display name
Email address
Profile information (handle, bio, avatar)
Content you submit (articles, images)

2.2 Information Collected Automatically

When you visit the Service, we automatically collect certain technical information, including:

IP address and general geographic location (country/region)
Browser type and version
Operating system
Pages visited and time spent on each page
Referring URL
Device type (desktop, mobile, tablet)

This information is collected through cookies and similar tracking technologies. See our Cookie Policy for details.

2.3 Information from Third Parties

We integrate with third-party services (Google Analytics, Google AdSense, Microsoft Clarity) that may collect data about your interactions with our Service and other websites. Please see Section 5 for more details.

3. How We Use Your Information

We use the collected information to:

Provide, operate, and maintain the Service
Authenticate editor accounts and manage sessions
Analyse traffic and usage patterns to improve content and user experience
Display advertisements (personalised or non-personalised based on your consent)
Detect and prevent fraud, spam, and abuse
Comply with legal obligations under Thai PDPA and applicable international law
Respond to your enquiries and support requests

4. Legal Basis for Processing

We process personal data on the following legal bases depending on the nature of the data and the processing activity:

Consent — for analytics tracking and personalised advertising. You may withdraw consent at any time via our cookie consent banner.
Legitimate Interests — for security, fraud prevention, and basic site analytics where consent is not required.
Contractual Necessity — for processing data required to provide editor account functionality.
Legal Obligation — where we are required to retain or disclose data under applicable law.

5. Third-Party Services

5.1 Google Analytics (via Google Tag Manager)

We use Google Analytics to measure and understand traffic to our website. Google Analytics collects data such as pages visited, session duration, and general geographic location. This data is aggregated and anonymised.

We have implemented Google Consent Mode v2. When you decline analytics cookies, Google Analytics operates in a restricted mode where only modelled (aggregated, non-identified) data is used. No cookies identifying you personally are set.

Google's data processing is governed by the Google Privacy Policy. You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.

5.2 Google AdSense

We use Google AdSense (Publisher ID: ca-pub-3352119405767017) to display advertisements. When you accept advertising cookies, Google may use information about your browsing behaviour on this and other websites to show personalised advertisements.

When you decline advertising cookies, AdSense will only serve non-personalised advertisements based on the content of the page rather than your personal browsing history.

You can manage your Google ad personalisation settings at adssettings.google.com.

5.3 Google Tag Manager

We use Google Tag Manager (Container ID: GTM-WCQWN85) to manage analytics and marketing tags. GTM itself does not collect personal data; it is a tool for managing scripts. All tags deployed through GTM are subject to the consent signals described in this policy.

5.4 Microsoft Clarity

We use Microsoft Clarity, a behavioural analytics tool that records anonymised session replays, heatmaps, and interaction patterns to help us understand how visitors use our Service and identify areas for improvement. Clarity may record mouse movements, clicks, scrolling, and pages visited.

Microsoft Clarity only activates after you consent to analytics cookies. Data collected by Clarity is processed by Microsoft and governed by the Microsoft Privacy Statement. You can learn more at clarity.microsoft.com.

5.5 VTracker

VTuber statistics data displayed on this site is provided by VTracker. This is a read-only data service; no personal data about site visitors is shared with VTracker.

6. Cookies

We use cookies and similar technologies. For a full list and detailed explanation of every cookie we use, including how to manage your preferences, please read our Cookie Policy.

7. Data Retention

We retain personal data only for as long as necessary for the purposes described in this policy, or as required by applicable law:

Editor account data — retained until account deletion is requested
Analytics data — aggregated data retained per Google's standard retention periods (up to 26 months)
Cookie consent records — 1 year (stored client-side in the fl_consent cookie)
Server logs — up to 90 days for security and debugging purposes

8. Data Sharing and Disclosure

We do not sell your personal data. We may share data with:

Service providers — Google (Analytics, AdSense, Tag Manager) and Microsoft (Clarity) under data processing agreements.
Legal authorities — when required by law, court order, or to protect the rights and safety of our users and the public.

9. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

Right to Access — request a copy of the personal data we hold about you
Right to Rectification — request correction of inaccurate data
Right to Erasure — request deletion of your data ("right to be forgotten")
Right to Restriction — request that we limit processing of your data
Right to Portability — receive your data in a structured, machine-readable format
Right to Object — object to processing based on legitimate interests
Right to Withdraw Consent — withdraw consent for analytics and advertising at any time via our cookie consent banner

These rights apply to residents of the European Economic Area (GDPR), United Kingdom (UK GDPR), and Thailand (PDPA B.E. 2562). To exercise any of these rights, please contact us at the address below.

10. International Transfers

Your data may be transferred to and processed in countries outside of Thailand, including the United States (Google servers). Such transfers are subject to appropriate safeguards under Google's Standard Contractual Clauses and adequacy decisions where applicable.

11. Children's Privacy

The Service is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information without parental consent, please contact us immediately and we will take steps to remove that information.

12. Security

We implement reasonable technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically. Continued use of the Service after changes constitutes acceptance of the updated policy.

14. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us: